Organising a conference is not an easy task, and it can be difficult to differentiate your event from the many others attendees might have been to recently. That is why these tips on helping your conference stand out from the crowd could be invaluable to you.

 

• Location, location, location

First of all, it is essential you choose the right corporate event venue in Manchester or any other big city in the UK for your conference. Somewhere that is easily accessible, near to transport links, has the right sized rooms for your attendees, and reflects the nature of the event is essential.

It is also a good idea to pick a place with plenty of natural light, as this will help event-goers to remain engaged and alert.

According to LinkedIn: “Being locked away in a basement is not that inspiring and you will want to escape after a few hours.”

 

• Good use of technology

Something that will keep attendees interested is the use of smart technology, such as name badges that allow you to exchange contact details with a tap. This not only makes networking much easier, but is a novelty feature that helps to engage visitors more.

It is essential to have good Wi-Fi connections and to make sure the details are easy to find. Having a hashtag that can be used on social media will also encourage people to update posts about the event and spark interest from those who could not come.

 

• Choose staff carefully

Make sure you have a good team of staff on hand to welcome people, assist those who need help, and thank everyone for coming. Make them easy to spot with branded clothing, so attendees know who they should go to.

It is also popular to give out goodie bags with freebies inside, with Penguins.co.uk saying this “is bound to put a smile on your guests’ faces as they check in”.