Sustainability: The Future Of Corporate Events

In the midst of growing public concern regarding the climate crisis and future of our planet, the focus on sustainability in the world of corporate events is expected to increase in the coming years, according to a report by CWT Meetings & Events entitled “The Future of Sustainable Events”.

As scientists warn of the approaching climate “tipping points”, activists such as Greta Thunberg take a central role on the world stage, and mass protests take place in popular event cities, it is clear that the corporate world needs to do its bit.

A sustainable approach to business and to company culture is becoming increasingly important, as both customers and employees alike place greater importance on being associated with brands that align with their values.

Corporate events are an excellent opportunity to both communicate and demonstrate a company’s commitment to sustainability, as well as creating social impact at the level of the local community.

Employees and customers now expect brands to take real, meaningful action, instead of merely paying lip service to sustainability.

According to the report, between 25 and 30 per cent of marketing budgets are spent on events each year, which means there really is no excuse not to work towards making events more sustainable.

Millennials are set to become the largest group of business travellers from 2024, with centennials coming right behind them, and sustainability is at the forefront of their concerns.

Travel is important to them, but they are also acutely aware of the impact that it has on the environment and local communities.

Companies must adapt their practices in order to stay competitive as these two generations take their place in the global economy.

According to Deloitte’s Global Millennial Survey 2019, climate change is the number one concern for these cohorts, and if their employer (and the events they organise) does not align with their ideals, they will look for one that does.

So, what can you do to make your corporate event more sustainable?

Venue and transport

Ideally, you should hold your event in a city with good transport links, and a venue that is centrally located within that city.

Choosing an event location that is close to where participants will be coming from will help to minimise carbon emissions produced by travelling. Provide directions to the venue using public transport, or by foot if possible.

Suppliers and materials

Choose suppliers who are local to the area, as this will help to reduce transport emissions from bringing supplies and equipment to and from the venue.

Consider going fully digital to reduce paper – send out e-invites and promote your event online instead of using paper flyers, and provide event information digitally instead of printing event programmes.

When guests arrive at your event, show them you’re serious about sustainability by using recycled or recyclable materials, such as badges made from compostable cornstarch instead of plastic, and reusable cups, plates, and cutlery instead of disposable ones.

Catering

When choosing a caterer, look for a company that uses seasonal, organic, and locally-sourced foods, which have a much smaller impact on the environment.

Many also work with local social enterprises that give back to the local community, which means your event can make a positive social impact.